The monitors-and other heavy equipment-are also rented at each show the use of shared resources means the company no longer needs to upgrade the technology every few years, and is environmentally beneficial because they are not shipped from city to city. To further reduce waste and consumption of paper-based materials in graphic print and production, CooperVision has opted to transition the majority of its in-booth messaging to digital displays. In doing so, the need for wasteful materials-such as the shrink wrap and banding used to secure skidded goods, which is discarded after each use-is significantly minimized. Even the shipping materials are reusable, as most of the booth elements are packed and transported in crates. Where possible, CooperVision also reused existing materials from its old booth, such as the sink, plumbing components, and fit set trays. Nearly all elements of the booth will be reused for many future trade shows. “When we set out to redesign our booth, we saw it as an opportunity to work toward our goal of doing better every day-and take the lead in this area.”ĬooperVision’s new booth includes sustainable features that are: But seldom does anyone think about how much waste is created, how all of this gets here, or the effects on the environment,” said Julie Lewis, Manager, U.S. “When the Vision Expo West exhibit hall opens on Thursday, attendees will walk among more than 1,100 booths that range from the small and simple to the large and elaborate.
But material and build choices were based on more than just aesthetics and guest experience the team also considered how it could reduce the booth’s environmental footprint by minimizing waste, and by decreasing the structure’s weight to reduce freight costs and the carbon footprint associated with shipping it to multiple conferences each year. Visitors enjoy an open and airy layout, allowing for conversation and movement through the booth. Now this commitment has extended to CooperVision’s presence at industry conferences-including this week at Vision Expo West in Las Vegas-through a new booth that was designed with sustainability in mind.ĬooperVision’s new space features an updated, modern look and feel that embodies the company brand. From LEED Silver-certified manufacturing and distribution facilities in Costa Rica and Spain to 100% renewable electricity usage in Rochester, N.Y., the company is making strides in saving water, conserving energy, reducing, reusing, and recycling resources, and empowering its people. PLEASANTON, Calif., September 18, 2019-As part of its continuous efforts to operate more sustainably, CooperVision has minimized environmental impact in many areas of its business. Help Reduce the Environmental Impact at Conferences Across the U.S. Select Materials are Reusable, Recyclable, Energy-Efficient and Lightweight to
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